G1

Serving carriers and brokers alike

How G1 thinks about carriers

Brokers and carriers, side by side

Some platforms focus on creating efficiencies for brokers only, without the same dedication to carriers. G1 is committed to creating massive efficiencies for our carrier partners, creating a true win-win scenario.

End-to-end automation across the full workflow

G1 automates the full pipeline — from a broker's initial inquiry through sold-case implementation and future renewal cycles. Carriers benefit at every step, not just one handoff.

Designed for partnership

Lightweight integration

Minimal carrier-side effort to participate. G1 works with the data carriers already produce today. No extra work on carrier teams. Carriers can gain even greater value through deeper integrations.

Your value prop, highlighted

G1 creates an optimal environment to ensure your value prop is thoroughly and accurately communicated. Content lives in the broker’s workflow rather than back-and-forth email chains.

Work removed from your teams

Sales, underwriting, and operations all get time back. Less time on coordination and cleanup, more time on the work that matters.

Carrier-side expertise built into every workflow

G1's founder, Paul Griffith, spent 17 years as an Executive Sales Consultant at one of the nation's top ancillary carriers, closing 2025 as the #2 producer in the nation. He has spent his entire career embedded inside broker agencies — working the same proposals, requotes, and renewal cycles your reps work today. That perspective shaped how G1 is built: every workflow reflects how the business runs in the field, not how a software company assumes it should.

Interested in becoming a carrier partner?

Reach out for a conversation about what G1 looks like for your team.